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Don’t Let Strategy Happen to You, with Mark Cross of FocusCFO

2 min read Aaron Lee Strategy Systems

Some owners try to have everybody report to them, and the work they need to do best gets whatever time is left.

In this episode

Some owners try to have everybody report to them, and the work they need to do best gets whatever time is left. Mark Cross helps them get that time back.

At 30, he wanted enough money to play golf every day. He got there, and then kept working. After an international career at Kimberly-Clark, JohnsonDiversey, and MeadWestvaco, Mark now coaches executives and leads FocusCFO in Virginia. He walks through the three levers he coaches every executive on, the three engines every business needs, and the career lesson he teaches every twenty-something: ask.

Show outline

  • 00:29 – Waking up with a sense of purpose
  • 02:12 – Focus, systems, and time
  • 05:28 – Living in quadrant two
  • 10:07 – The three engines every business needs
  • 18:53 – The number one rule of getting what you want
  • 28:14 – Network when you don’t have to
  • 33:22 – Don’t let strategy happen to you
  • 37:05 – Lead with “How can I help you?”

Takeaways

  1. 1
    Getting your time back takes three levers: focus (the three to five things you’re measured on), systems (processes that make good habits automatic), and time (hours on important work that isn’t urgent).
  2. 2
    The owners who make the leap bring in people to complement them. Mark watched one founder grow a company from four men in a truck to just outside the Fortune 500.
  3. 3
    Time with clients before anything is urgent lets you see problems coming, so fewer become fires.
  4. 4
    Most owners weren’t built to run the finance engine. Mark’s goal for them, once they get help there: 60% of their time on the thing they do best.
  5. 5
    Ask. Mark got his first European role because he was the only one who asked.
  6. 6
    Before every meeting, spend five minutes on GRPI: goals, roles, process, interpersonal.
  7. 7
    Network when you don’t need anything, and put a system around the follow-up.
  8. 8
    Strategy is where to play and how to win. Test every new opportunity against both.
  9. 9
    Lead with “How can I help you?” and let the other person talk most.

Let’s connect

From Leaders Rising

The people around you see how you spend your time every day. LRN360 shows you what they see.

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Just a real conversation about where you are and where you want to go. We’ll listen first and bring you our best. We’d love to meet you.

Aaron Lee
About the author

Aaron Lee

Aaron Lee is CEO of Leaders Rising Network and is passionate about unlocking the true potential of leaders and teams. With experience in nonprofits and emergency management, Aaron has guided government, healthcare, nonprofit, and higher education organizations to navigate change and develop leaders who fight for each other. He is the author of The New Generation Leader and host of the podcast of the same name. Aaron holds a degree from the University of Richmond and a Master of Divinity. He lives in Richmond with his wife and two daughters.

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